Understanding RPM: How you earn money with Ads by Anchor

Please note: Ads by Anchor tools are currently available to U.S. creators only. 

Our Ads by Anchor tooling lets you monetize your podcast with advertising. Each tool has a different RPM (“Revenue Per Mille”), which determines how much money you can make based on your podcast plays. Here’s how RPM works, and how this whole thing breaks down.


Understanding RPM

RPM is called “Revenue Per Mille” and represents how much you can expect to earn from an Ambassador ad or Premium sponsorships. This metric represents how much you, the creator, will earn per 1,000 ad impressions (after Anchor’s platform fee). 

RPM, a creator-focused metric, is already used for Automated ads. We've standardized RPM as the monetization metric across all three of our ad types, so you’ll get a more straightforward and consistent experience, no matter the ad type. 

The metric previously displayed was CPM, which did not include the Anchor platform fee that is taken out of ad impressions. This change does not affect how much you earn, it only simplifies the way the metric is displayed to you. 

(You can learn more about fees and cashing out here.)


Multiple RPMs

Some Anchor creators may see two RPM’s offered on an ad offered in their Host-read Ads section or from our Automated ads offering.

You may have a higher RPM on Spotify, if you qualify, as a result of more precise ad targeting and other tools that make Spotify’s ad offerings valuable to advertisers. Your ads will automatically run on Spotify and on external platforms if you’ve distributed your podcast.

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