Understanding RPM: How you earn money with Ads by Anchor

Please note: Monetization is only available to U.S. creators. Only those with a U.S. Social Security Number or Business Identification Number will be able to cash out their earnings. 

Our Ads by Anchor tooling lets you monetize your podcast with advertising. Each tool has different set RPMs (“Revenue Per Mille”), which determines how much money you can make based on your podcast plays. Here’s how RPM works, and how this whole thing breaks down.

Understanding RPM

RPM is called “Revenue Per Mille” and represents how much you can expect to earn from an Ambassador ad or Premium sponsorships. This metric represents how much you, the creator, will earn per 1,000 listens (after Anchor’s platform fee). 

RPM, a creator-focused metric, is already used for Automated ads. We've standardized RPM as the monetization metric across all three of our ad types, so you’ll get a more straightforward and consistent experience, no matter the ad type. 

The metric previously displayed was CPM, which did not include the Anchor platform fee that is taken out of ad impressions. This change does not affect how much you earn, it only simplifies the way the metric is displayed to you. 

(You can learn more about fees and cashing out here.)

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