Anchor Sponsorships streamlines the entire process of advertising on your podcast. We’ll match your podcast with brands that want to sponsor it, and guide you through the process of recording your own ads and including them in your episodes. Once you’ve activated Sponsorships and your episodes start getting played, you start getting paid by your sponsor. Here’s everything you need to know about Sponsorships:
How do I sign up?
If you haven’t yet, create your Anchor account and make your first episode (or, if you already have a podcast, you can import your existing episodes to Anchor). Once you’ve done that, you can activate Sponsorships from the segment list of any episode, or from the Episode Builder as you’re putting one together.
How do you decide which sponsors to match my podcast with?
We work with a growing, handpicked group of brands and advertising agencies to match them with relevant podcasts to sponsor. We consider the genres and tone of podcasts, as well as listener numbers, when matching – any podcaster with Sponsorships activated will be considered!
You’ll always be able to choose which sponsors you want to work with, and where in your episodes your ads will appear. We’re also working on new ways for you to specify the kind of brands or products you’d personally like to have sponsor your show, so stay tuned for more customization options soon.
How many sponsors can I work with?
There’s no limit to the number of sponsors your podcast can get matched with, but you can currently only have one Sponsorships segment per episode. If you ever have multiple active sponsors at one time, we’ll play whichever has the highest CPM for your listeners, to help maximize your potential revenue.
How do I know what to say? Do I have to follow a script?
All sponsors will provide details about their brand and what they’d like you to get across to your listeners (eg, “Make sure people know our whole menu is vegan!”). Some will also provide a script for you to read from, but it’s up to you whether you want to use the script, write your own, or hit the talking points in a more organic way.
We always recommend making your ads feel as natural as possible in your podcast. Everybody wins with good ads: your sponsors will be happy and want to keep paying you, and your listeners won’t feel like they’re hearing a commercial! You can find more tips for recording great ads and maximizing your revenue here.
Will my ads be reviewed before my listeners hear them?
There’s no review process before your ads can go live, but some sponsors will want to listen to your ads to make sure you’re hitting their required talking points. While your funds are pending, sponsors can file a claim with us if they think an ad is inappropriate, low quality, or ignoring their requirements. If we agree and find it to be an invalid ad, your campaign will end and we may revoke the money you’ve made from the sponsor. We do not anticipate doing this often, but to be on the safe side, we recommend taking your sponsorships seriously so you can ensure you don’t run into any problems.
I’m based outside of the US. Can I use Sponsorships?
Right now, Anchor Sponsorships is only available for U.S.-based podcasters. We hope to expand globally, so stay tuned to get updates for your region! You can request support for your country here.
How much money can I make?
The amount of money you can make from Sponsorships depends on a few factors:
- How many episodes you have
- How often you publish new episodes
- How many listeners you get on your episodes
- The CPM of each sponsor you’re matched with
- How much you promote your podcast
We recommend checking out this overview of how CPM works and how these numbers can affect your potential revenue.