Step-by-Step guide to setting up Sponsorships

 

 

Activating Sponsorships 

  • You can activate Sponsorships for your podcast on both web and mobile from the 'Money' section of Anchor
  • Alternatively, you can also activate Sponsorships right from your episode builder! Just add a segment to a new episode, and we'll give you the option to activate the feature
  • After clicking "Activate Anchor Payments" you will need to set up your Stripe account. Be sure you are using an active US bank account. At this time, Stripe does not support foreign bank accounts.
  • Once you've activated the feature, you'll be able to add up to 3 sponsored segments to your episodes. 

*Note: Each sponsored segment is a placeholder in your episode, where a recorded ad might play.

 Activation button on web:

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Activation button on mobile:

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Viewing Sponsors & recording an ad

On web:

  • Select 'Money' from the top of your screen
  • Scroll down to view your Active Sponsorships
  • Tap 'Click to record'

 

On mobile:

  • Select the 'Money' tab from your profile
  • Click 'Tap to record' for any sponsor waiting for you to record

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Note: If you decide to remove a sponsor, that campaign will be moved to the 'IGNORED' section of your Money page. 

Once you've selected 'Tap to record', you will be able to:

  • Review more details about the sponsor (including that campaign's CPM)
  • See their suggested script
  • Read some helpful recording tips
  • Listen to a recorded ad sample for some inspiration. Bolded parts of the script are required by the sponsor, but the rest of it is up to you!

We always recommend making your ads feel as natural as possible in your podcast. Everybody wins with good ads: your sponsors will be happy and want to keep paying you, and your listeners won’t feel like they’re listening to a commercial! 

*Note: You can import an audio file if you've decided to record your ad outside of Anchor.

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Including ads in your episodes 

The best way to make sure all of your active campaigns are heard is to place multiple sponsored into each episode. To activate Sponsorships in an episode, just go into the episode detail page for each episode and 'Add another sponsored segment'.

*Note: Many sponsors do not support a post-roll ad (meaning a recorded ad segment put at the end of an episode). If you attempt to add a sponsored segment at the end of your episode, and post-roll is not supported, we'll let you know that an ad will not play in that spot. 

 

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Ad placement and working with multiple sponsors

You may have more than one campaign active at a given time (how exciting!) and we recommend that you record ads for those sponsors as soon as possible to maximize your potential revenue. You can place up to three sponsored segments per episode, and we’ll automatically play the campaigns with the highest CPM.


If one of your sponsors requires a midroll, you’ll need to make sure your sponsored segment is placed in-between 2 segments of your episode. If a sponsor does require a midroll, but you don’t place it in the middle of your episode, you won’t make money from it until you make it a midroll spot.

If you haven’t placed a midroll required sponsor in the middle of your episode, we’ll automatically play the ad you recorded for the with next highest CPM sponsor, if one is available. We'll give the floor to our Producer one more time for more helpful tips on this.

 

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