Step-by-step guide to setting up an Ambassador Ad

Please note: Ads by Anchor are only available to U.S. creators. Only those with a U.S. Social Security Number or Business Identification Number will be able to cash out their earnings. 


Activating your Ambassador Ad 

  • Once you have 50 listeners for your podcast, you will unlock the ability to be paired up with an Ambassador Ad! 

  • You will be prompted to activate Anchor Payments and set up your Stripe account if you have not done so already.

    • If you're not quite ready to activate, you can do it later from the 'Money' tab in Anchor.
  • You will also need to confirm that you are based in the U.S.

  • Once you're all set up, you will soon be paired with an Ambassador Ad if you are eligible! 

*Note: Each sponsored segment is a placeholder in your episode, where a recorded ad might play. If you have other Ads by Anchor tools enabled, they may appear there.


Viewing your host-read ads & recording an ad

On web:

  • Select 'Money' from the top of your screen.

  • Scroll down to view your active ads!

  • Tap 'Click to record' once you've received your Ambassador ad.

On mobile:

  • Select the 'Money' tab from your profile.

  • Click 'Tap to record' once you've received your Ambassador ad.

Note: If you are enrolled in Premium sponsorships and you decide to remove a sponsor, that campaign will be moved to the 'Ignored' section of your Money page. 


Once you've selected 'Tap to record', you will be able to:

  • Review more details about your Ambassador Ad.

  • See a suggested script.

    • Bolded parts of the script are required, but the rest of it is up to you!
  • Read some helpful recording tips!

You can also import an audio file if you've decided to record your ad outside of Anchor.

We always recommend making your ads feel as natural as possible in your podcast, including if your podcast is in a different language other than English (keep in mind our rules about monetization). 


Including ads in your episodes 

The best way to make sure all of your active campaigns are heard is to place multiple ad segments into each episode. To do this in an episode, just go into the Episode Builder for each episode and click 'Add another sponsored segment'. This is especially helpful if you are opted-in to Automated Ads, which you can read more about here.

*Note: Including an Ambassador Ad in your episodes will automatically display information about Anchor in your episode description. This allows for your listeners to easily learn more about Anchor. This information will be removed from your episode notes when the campaign has ended or if you remove the campaign.

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