Anchor Glossary

Starting a podcast is a lot of fun! But it can also be a bit confusing if this is your first time. There may be some technical and product related terms you may not be familiar with yet. Below, we've compiled a list of key words and terms that will help you along your journey of creating an amazing podcast.

Check them out below and if you have any questions, feel free to contact us!

Anchor Glossary

Analytics - Your podcast's data that helps you understand how your podcast is performing. Your Anchor dashboard on the web will show you everything from episode plays to what device your audience uses most, plus other important information.

Audio Segment - A piece of recorded audio (whether recorded directly to Anchor or uploaded into your account) that will serve as audio in your episode.

Cash out - For US based podcasters, this is the action of moving the funds you have made through Ads by Anchor into your designated bank account. This can be done through the Money tab in your Anchor account on the web. 

Claiming Ownership - Allows you to access your podcast's data on some external platforms, like Spotify and Apple Podcasts. This is the process of inserting your own email address into your RSS feed after it has been distributed to external platforms by Anchor. 
** Please note: Anchor users maintain ownership rights to any content that they create and publish on the platform, and you're free to remove your content or switch hosting platforms at any time. We encourage you to read our full Terms at any time at

CPM - Refers to “Cost Per Mille” in advertising and Ads by Anchor. This determines how much money you can make based on your podcast's performance.

Distribution - The act of making your podcast available on external platforms to reach a greater audience. With Anchor, you self-distribute your podcast to external platforms.

Estimated Audience Size - the average number of listens each of your episodes gets in the first 30 days after publishing. So basically, "how many people typically hear each of my new episodes, recently?" It is important to note that this number will fluctuate depending on the frequency with which you publish new podcast episodes. 

External Platforms - listening platforms you can distribute your podcast to in order to make it available to a greater audience outside of Anchor. Popular external platforms include Spotify, Apple Podcasts, Stitcher. 

Impressions - an impression equates to one listen of your ad segment. Ads have predetermined CPMs and impressions are used to track an ad's performance 

Importing your podcast - the process of bringing an RSS feed from a different/previous host to Anchor. All episodes and episode data can be brought over through importing.

Library - where you will find any audio you record directly onto Anchor (normal recording or using Record with Friends) or any audio that you previously recorded outside of Anchor and have imported into your account. 

Listener Support - allows you to add a Support button to your Anchor profile. Any listener can pledge a monthly recurring amount to support your podcast.

Monetization - enabling either Ads by Anchor tools, Podcast Subscriptions, or Listener Support for your podcast in order to make money. *Monetization is only available to U.S. creators. Only those with a U.S. Social Security Number or Business Identification Number will be able to cash out their earnings. 

Money Tab - The section in your Anchor account on the web or on your Anchor mobile app where you can set up Anchor payments, view your running ads, and manage your money from your ad campaigns.

Manual Distribution - distributing your podcast to external platforms on your own. 

Publishing an episode - sharing your episode to Anchor and external platforms so that your episode can be listened to. 

Record With Friends - Anchor feature that allows you to record your podcast audio with up to five  remote guests.

Redirecting an RSS feed (301 Redirect) - a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.

RSS feed - the text file that contains all the metadata for your podcast.

Split Audio - you can create multiple segments from your original recording. Splitting is a great way to add in transitions, music, and other audio in between each episode segment.

Ad Segment - an audio segment you add into your episode while creating you episode in your episode builder, so that an active ad campaign will play in that slot during your episode.

Spotify for Podcasters - a discovery and analytics dashboard that allows you to submit your podcast to Spotify but also dive into specific data for your podcast.

Stripe - third party vendor used to transfer money from your Anchor Wallet to your designated bank account. *Available to U.S. podcasters

Trailer - a piece of recorded audio published to your podcast that is meant to give your potential audience an opportunity to see what you and your podcast are all about so that they can decide if they'd like to tune in. You can create either a show trailer or an episode trailer for your podcast.

Voice Message - feature that allows your audience to leave you a private voice message that you can choose to add to your episode.

Wallet - found in your Money tab, your wallet shows you the amount of money currently available to you through Stripe and how much money your podcast has made all-time through Ads by Anchor, Podcast Subscriptions and Listener Support.

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