Using Ad Analytics

Anchor’s ad analytics are a way to see your earnings from ad segments included in your episodes over time.

Note: Our analytics offering currently only includes Automated Ads. Host-read ads analytics are coming soon!

Ad Impressions

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This graph presents the number of times that Automated Ads have played in your episodes. You can choose to show this graph with data from the past 7 days, 30 days, or 90 days. You can also choose your own date range if you have one in mind. Hover your mouse over different portions of the graph to see how many impressions you’ve earned on a specific day. Data is available back to January 4, 2022.

Please note it may take up to 2 days to show new data. If you’d like, you can also export this data to a CSV file, which will download directly to your computer.

Estimated Earnings

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The Estimated Earnings graph presents an estimation of the amount of money you’ve earned based on the amount of ad impressions you’ve accrued and may not represent your total payout via Spotify Payouts. You can hover your mouse over different parts of the graph to see your estimated earnings on a day.

Please note it may take up to 2 days to show new data. If you’d like, you can also export this data to a CSV file, which will download directly to your computer.

FAQ

Why do I see a dip in my impressions/earnings?
Our analytics offering currently only includes impressions and estimated earnings from Automated ads. Automated Ads are programmatic, and only play if and when ad demand is available for your show. This ad demand is determined by the availability of sponsors and the demographic of listeners they are trying to target. That said, ads are not always guaranteed and don't play on every listen. If you’ve been paired with any host-read ads, like an Ambassador Ad, impressions and estimated earnings from such ads will not be reflected in these analytics at this time.

What ads are running on my podcast? 
Automated Ads are powered by SPAN (the Spotify Audience Network). You can find examples of what these ads sound like by listening to a Spotify Original podcast like Science Vs, Unexplained Mysteries or example three.

Will my ads analytics include data from the other ads I run on my podcast?
Not at the moment. That said, we have plans to eventually include data from host-read ads into our analytics offerings, as well as continuing to improve the analytics we share about your earnings with Ads by Anchor.

Are there any analytics on the demographics of my listeners?
Yes! Head into your Dashboard and click “Audience” to see your demographics data (powered by Spotify).

 

 

 

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